WHAT IS THE COMMUNITY ECONOMY?

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CHE COS'È LA COMMUNITY ECONOMY?

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The community economy

The community economy is an economy
that places relationships and community building
at the center of exchanges.

The community economy is made up of
organizations that place 
the community at the center of their strategy.

The community is no longer a marketing tool
but a strategic asset of the company
that produces value for it.

The competitive advantages of a community brand

A community brand is a virtuous community that aggregates around a common value or need – whether spontaneously or subsequently attributed – and due to this aggregative drive, it produces a series of advantages for the company to which the community belongs, such as the co-production of new services, the co-management of activities, the emergence of talents, the continuous monitoring of sentiment and performance, a continuous dialogue, the relationship building.

How to become a community brand

What changes between a traditional organization and an organization that puts the community at the center of its strategy?

Services

We develop communities. We help organizations, non-profits, companies, startups, and platforms to transform their customers, suppliers, or internal employees into a community. We assist in the creation and development of communities from idea to implementation, providing a framework, a method, and tools.

The Toolkit: the tools to become a community brand

We have built a method and a set of service design tools designed specifically to help organizations create and grow their community.

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Join the group

Join our group! We have created a space dedicated to the enthusiast, the experts, and to those who are curious about the communities. Our group is a place dedicated to meeting, exchanging opinions, giving and receiving advice, and sharing good practices.

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