community design framework


Community design is an approach that is applied in all those contexts in which you want to create value from relationships.
Community design does not design community but designs the context within which people move, interact, get information, and so on. In fact, a community cannot be designed as a service is designed, because communities are made up of people and relationships that arise from them: relationships cannot be predicted but the conditions – the environment – can be favored so that they can grow.

Unlike user-centered design, community design places the needs of people at the center of the design, no longer as individuals, but as members of a group (community) who recognize themselves around a value proposition. Starting from a shared need, community design no longer studies the interactions that take place between an organization and a user (whether a customer, employee, supplier, or citizen), but how to foster the relationships that exist between the organization and the group and among the members of the group itself. Community design also favors eco-systemic conversation instead of one-way communication, because the organization that wants to grow a community no longer provides only services, but focuses on a community with which it dialogues and interacts.

Community design: 4 main project areas

The identity system

The identity system of the community is expressed through the definition of its value proposition – which passes through the study of the community’s need -, of the players who can be part of it, and of those who must not be part.

The engagement model

The engagement model means defining the offer to be proposed to the community, the contact channels and the editorial plan, taking into account that the offer and the channels can never be one-way, but should provide elements of co-design, and enable conversations and listening.


The governance model

The governance model means designing not only the skills necessary to manage a community, but also its co-management system – the rules within which the community moves, exchanges information, converses, helps each other, and roles, with related motivations and rewards, from members of the community.

The feasibility model

The feasibility model means defining the resources available (time, skills, places, technology, budget) but also the business model and measurement metrics, taking into account that the latter must be qualitative (as well as quantitative) and refer to the 3 areas mentioned before.


We develop communities. We help organizations, non-profits, companies, startups and platforms to transform their customers, suppliers or internal employees into a community. We assist in the creation and development of communities from the idea to the implementation, providing a framework, a method and tools.